
RV163 - Expert Session: Leveraging Influencers & Advisors as part of your Marketing Strategy, with Natalie Marcotullio
GTM Live
Incentivize Relationships Over Payments
Small companies benefit from being able to test more, be creative, and build strong relationships instead of just focusing on payments. Offer unique benefits like free services, shoutouts, or promotional opportunities. Understand the goals of your partners and use your resources to help them achieve those goals, such as offering free products or demos, providing networking opportunities, or inviting them to speak at events. By focusing on the individual's aspirations and tailoring your approach, you can build deeper connections and drive mutual growth.
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