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We interviewed the Head of Instagram: Adam Mosseri
The Colin and Samir Show
Valuing Engagement in Ranking Models
Valuing engagement is crucial in ranking models, as it often proves to be the healthiest metric. Evaluating the success of content on Instagram can be done by looking at the SENS per reach, which indicates how many viewers shared the content with a friend. Such shared content tends to drive the most value for the community.
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