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Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson

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The Problem with ROI and Short-Termism in Companies

To combat short-termism, instead of changing the brand or discussing long-term relationships, one must call out the focus on ROI and its flawed nature. ROI encourages investing solely in short-term gains, but it ultimately leads to losses in the long run. By explaining this to a sensible CFO, they will understand the importance of avoiding short-term thinking.

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