• LinkedIn runs a 60, 30, 10 rule, which is 60% is core and evolution. 30% is an extension or an extension is kind of like, look, it's like, well, we're still improving search and we're still in, but it's this new thing.
  • LinkedIn wants to make sure that it is communicating with its community well and that it is helping them through the new things that it is introducing.

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