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Rory Sutherland | An Hour Surveying The Worldview
Curious Worldview Podcast
Embrace Social Copying to Minimize Risk
Utilizing a zero-emissions approach in energy consumption, such as nuclear or wind power, significantly lowers environmental impact compared to traditional methods. In the realm of advertising, recognizing and applying memetic design can enhance campaign effectiveness by leveraging social copying as a strategic decision-making tool. This approach is particularly valuable in scenarios with incomplete information, as it allows individuals and organizations to make informed choices by observing and mimicking successful behaviors rather than starting from scratch, thereby reducing the likelihood of costly mistakes.
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