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S7 E6: The Inside Scoop on DTC Growth Plans in 2024
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Data Combination for Ad Performance Measurement
By using unique vanity URLs and redirect with geotargeting, it is possible to track the performance of TV ads by identifying which ad a user came from and their region based on their IP address. This data combination enables better assessment of ad performance. Convergent TV allows more programmatic targeting, such as targeting specific demographics, interests, or affinities, instead of just targeting programming. This approach provides deeper insights into ad performance and helps in making informed decisions about scaling or pausing ads.
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