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Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
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Ensuring Compliance with Testimonial Usage
When using testimonials, agencies should ensure compliance by obtaining signed affidavits and releases from individuals, asking for substantiation of claims made in testimonials, confirming that the results shared are typical for their customers, and including disclosures or disclaimers in proximity to the testimonial statements. Violating these rules can lead to legal issues and potential revenue loss.
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