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Categories to Gain Trust and Followers
Joining one of four categories - make me happy, make me smart, make me rich, or become a trusted filter - helps gain trust from strangers online/nConsistently providing content that falls into one of these categories is key to gaining followers/nIt's best to pick one category and focus on it, but crossover is also possible/nThe main focus should always be to provide helpful content that aids followers in achieving their goals/nChoosing one category for 70% of tweets is generally recommended/nIt's beneficial to explain the chosen category and the reasons behind it