View Twitter as a micro blogging platform and provide valuable content to strangers in specific niches.
Brian shares his experience growing his Twitter following by focusing on sharing valuable content related to money and finance.
Having a well-thought-out and polished Twitter profile, including elements like the header, profile picture, bio, pinned tweet, and social proof, is essential in attracting and retaining followers.
Deep dives
Twitter as a Micro Blogging Platform
The speaker emphasizes the importance of viewing Twitter as a micro blogging platform rather than a social media platform. They recommend thinking of Twitter as a place to create content for strangers, focusing on providing value and expertise in specific niches.
Growing a Following on Twitter
The podcast episode features an interview with Brian, an investing expert, who shares his experience of growing his Twitter following to nearly 400,000 followers. He discusses his initial skepticism towards Twitter and how he shifted his strategy to focus on sharing valuable content related to money and finance.
Importance of a Well-Crafted Profile
The speaker highlights the significance of having a well-thought-out and polished Twitter profile. They explain how each element, such as the header, profile picture, bio, pinned tweet, and social proof, contributes to attracting and retaining followers.
Using Threads to Drive Newsletter Subscriptions
The podcast episode explores the strategy of using Twitter threads to drive newsletter subscriptions. By offering valuable and in-depth content in threads and using tools like Revue, creators can seamlessly convert Twitter followers into email subscribers.
Monetizing the Email List
The episode discusses the successful monetization of the podcast's email list through the ConvertKit sponsor network. This network simplifies the process of connecting with sponsors, negotiating deals, and integrating sponsored content into newsletters, allowing creators to generate income from their email lists.
In this episode I talk to Brian Feroldi. Brian is an incredible creator in the investing space. He Tweets about money, investing, and self-improvement. He also has a free newsletter with over 40,000 subscribers.
Today Brian talks about his recent experience migrating his newsletter to ConvertKit. He’s also a member of the ConvertKit Sponsor Network. I haven’t said much about the Sponsor Network, so Brian shares how he’s using it to book sponsors.
The bulk of our conversation, however, is about Twitter and how he’s grown his account to over 400,000 followers. Brian has an interesting idea using your Twitter profile as a sales page, and he explains why conversion rates are important. We also pull up my Twitter profile and Brian gives it a tear down live on the show.
In this episode, you’ll learn:
How to get more followers on Twitter
Twitter profile strategies that increase your conversion rate
Why your Tweets aren’t getting more impressions
How to write Twitter threads that people will share
