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11 Essential Building Blocks For Crafting Copy That Sells
Dan Kennedy's Magnetic Marketing Podcast
Guarantee Everything You Sell
By creating a 15-point guarantee for a million-and-a-half-dollar condominium during a sales conversation, businesses can strengthen their sales copy and make their offerings more compelling. It is essential to identify and emphasize guarantees that can be provided to customers, even if these are already part of routine services. Businesses should make a big deal out of their way of doing business by highlighting the guarantees they offer to customers.
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