#122 Robert Cialdini - The Principles of Persuasion
The Knowledge Project with Shane Parrish
00:00
Why Is Popularity So Effective?
The most effective salespeople have been taught to do before they ever show you the car. They're going to compliment you on your decision to come in at this time of them, i maybe even compliment you onYour choices of colors, schemes and accessories associated with the car. You find yourself liking somebody inordinately. What has that person been doing that would cause me to like him or her? Oh, yes, they gave me that coke. I and then you have to separate the sales person from the car,. because you have to recognize i'm going to be driving that toyota off the lot, not the sales person.
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