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S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand
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Starting an E-commerce Business and Choosing the Right Industry
When starting an e-commerce business, it's crucial to consider industries that provide enough margin to cover upfront marketing costs, have a repeat purchase model, and offer products with direct benefits to customers' lives. A 40% margin structure, repeat purchase rate, and impactful products are essential for success. Businesses with repeat purchase rates, even in hardware and cleaning products, are preferable. Additionally, considering products that have a direct positive effect on customers' lives, such as health and wellness products, is encouraged.
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