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This is What Your Marketing VP Actually Cares About
Distribution First
The Importance of a Strong Marketing Mix in Driving Revenue
In marketing, it's important for everyone to work together towards revenue. Trying to tie oneself to revenue as a content person may not be realistic, but if everyone in the marketing team contributes, the overall outcomes will be positive. The goal is to have a strong marketing mix with leads coming from various sources. Tracking all of it may not be possible, but seeing a good mix of leads is what matters.
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