Unreasonable Hospitality with Will Guidara
A Bit of Optimism
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Unreasonable Hospitality Origin
- Will Guidara's father gave him a paperweight asking what he would do if he couldn't fail, encouraging him to honestly pursue ambitious goals.
- Guidara and his team wrote 'We will be number one in the world' but wanted their impact to differ from others.
- Instead of focusing on what needed changing, they focused on the unchanging human desire to be cared for.
- They aimed to be unreasonable in how they served, focusing on belonging, being seen, and feeling welcome.
- Guidara added 'unreasonable hospitality' to their mission, guiding their actions from that point on.
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