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Nicolas Cole: What is the secret to writing high-performing content online?

The HeyCreator Show

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Understanding the Relationship Between Question Size and Audience Size in Writing

The size of the question determines the size of the audience in writing. Niche topics cater to a smaller audience, limiting the potential reach of the content. To achieve broader readership and potential virality, it is essential to address universal questions that appeal to a wider audience. Connecting niche subjects to more universal themes can expand the audience reach and enhance the relevance of the content. Starting with the end goal in mind and making niche topics relevant to larger questions can help writers broaden their impact and reach a larger audience.

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