Why menthol cigarettes have a chokehold on Black smokers
Code Switch
00:00
Tobacco Industry's Deliberate Marketing Strategy
In the 1990s, during a lawsuit, the tobacco industry's internal documents revealed a sophisticated and deliberate strategy to target black communities. The industry studied black neighborhoods meticulously, focusing on segregation and neighborhood dynamics to market their products effectively. The industry's approach involved conducting black studies and gender studies to understand and capitalize on demographic nuances.
Transcript
Play full episode
