Listen to These 23 mins Before You Try to Sell Anything | Ep 744
The Game with Alex Hormozi
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Choose Your Avatar Wisely
Focus on maximizing customer lifetime value (LTV) in relation to customer acquisition cost (CAC) when evaluating your existing clientele. If current customers, who have different expectations from a previous business-to-consumer offer, detract from your goals, consider letting them go to prioritize more profitable avenues. Selecting the right target audience or 'avatar' is not only a common challenge but also a crucial leverage point that can significantly impact the success of your business.
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