The Game with Alex Hormozi Listen to These 23 mins Before You Try to Sell Anything | Ep 744
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Aug 2, 2024 Dive into the intriguing world of niche business strategies and how they can outperform generic approaches. Discover the essential selling principles that led to a gym's rapid transformation, focusing on customer satisfaction and effective refund policies. Learn the importance of discipline in business by saying no to misaligned offers, which leads to empowerment and authenticity. Also, explore successful retention strategies used by a leading fitness chain that highlights community engagement and streamlined communication.
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Gym Owner Success Story
- Alex Hormozi shares the story of a struggling gym owner who was working a 9-to-5 and barely making ends meet.
- Using Hormozi's system, the gym owner made $38,000 in the first 30 days.
Niche Down for Consistent Results
- Niching down allows for productized delivery and consistent outcomes.
- Generic business consulting lacks the consistent results of niche businesses.
Leverage Past Successes
- Leverage past successes as proof of concept when selling to new clients.
- Address skepticism by showcasing previous results and emphasizing the proven system.