Building Momentum in a Changing Marketplace

To build momentum in today's marketplace, it is crucial to understand the changing dynamics of how businesses operate globally. The rules have shifted significantly in the past two decades, leading to new opportunities to reach diverse audiences. Instead of attempting to appeal to a vast audience, businesses should start by identifying the smallest viable audience they can meaningfully connect with. This focused approach allows for inspiration and influence within a specific group, which can ultimately support a sustainable business model. Moreover, with search engines like Google making discovery challenging, the emphasis should be on creating unique, compelling offerings that prompt people to actively seek you out. The goal is to develop a product or service that inspires sharing and conversation, enabling others to promote your work organically.