32sec snip

GTM Disrupted with Mike Smart cover image

The New and Higher Bar for Product Executives

GTM Disrupted with Mike Smart

NOTE

Speaking the Language of the Market for Credibility

By speaking the language of the market and go-to-market, teams can effectively communicate with buyers in terms they understand, which adds credibility. Product management's inclusion in go-to-market teams brings credibility as they are not usually on commission, signaling to prospects they have less to gain solely from closing a deal.

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