#95 with Craig Clemens of Golden Hippo - The 9-Figure Business You've Never Heard Of
My First Million
Heart Ad to Foot Ad
- Craig Clemens had a campaign for a heart health product that initially featured a beating heart in the ads.
- Conversions tripled when the image was changed to a foot.
- This was because people seeking heart support often have circulation problems affecting their feet.
- The foot image resonated more with the target audience, leading to a significant increase in conversions.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
