The Importance of Brands in Navigating the Information Space

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In an era of AI-generated media flooding the information space, the reliance on brands is expected to increase. From news organizations to TikTok influencers, individuals involved in information dissemination will need to rely on trusted brands to navigate through the overwhelming content. The hypothesis proposes that consumers will turn to established brands to validate information as it becomes impractical for consumers to verify every piece of information independently.

For this week’s episode, Jacquelyn interviewed Melody Hildebrandt, CTO of Fox Corporation and Mike Blank, COO at Polygon Labs.

Why these two companies? Well, Polygon Labs, the layer-2 blockchain focused on scaling Ethereum, and Fox Corporation, the well-known media conglomerate, joined forces in January to tackle deepfakes as artificial intelligence becomes more prevalent.

Fox released Verify, an open source technical protocol for media companies to register content and grant usage rights to AI platforms, while also allowing consumers to verify content through Polygon’s tech.

This episode is a part of Chain Reaction’s monthly series diving into different topics and themes in crypto. This month we’re focusing on blockchain and AI integrations.

They discuss:

The Fox and Polygon partnership
Protecting content from misuse
What role blockchain technology can play with verifying news
How deepfakes can affect the U.S. 2024 election

(0:00) Introduction

(1:58) Safeguards against AI-created content

(3:33) Blockchain could protect content creators

(9:13) Improving AI trust and transparency

(12:42) Validating and protecting intellectual property

(16:03) Verifying content authenticity on the blockchain

(25:21) Combatting misinformation

(31:25) How blockchain could help larg companies verify their content

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.