Blockchain tech is working to combat AI-based deepfakes (w/ Melody Hildebrandt and Mike Blank)
Mar 14, 2024
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Melody Hildebrandt (CTO of Fox Corp) & Mike Blank (COO at Polygon Labs) discuss using blockchain to combat deepfakes. Topics include Fox's Verify protocol, protecting content, blockchain for news verification, AI in the 2024 election, and combatting misinformation.
Blockchain can combat deepfakes by verifying content authenticity.
Blockchain ensures trust and transparency in data used by AI models.
Consumers should demand verified content to combat misinformation.
Deep dives
Blockchain's Integration with AI in Media
The podcast episode explores how blockchain is integrating with AI in media, focusing on the partnership between Polygon Labs and Fox Corporation. The collaboration aims to address challenges such as deep fakes in media and content licensing in the age of AI. By signing content on the blockchain, creators can establish accountability and offer a way to verify the authenticity of media to combat misinformation.
Benefits of On-Chain Content Verification
Signing content on chain provides an immutable record, ensuring accountability and trust in the information ecosystem. This approach allows users to verify the origin and authenticity of content, fostering transparency and combatting the manipulation of media. Brands and creators, from news media to individual content producers, can use blockchain technology to create a trustworthy track record for their content.
Blockchain's Impact on Data Provenance
Blockchain technology offers unparalleled data provenance, enhancing transparency and trust in data assets used in AI models. By leveraging blockchain for data integrity, trust, and authenticity verification, content creators and consumers can verify the accuracy and authenticity of images, text, and video content. This technology enables users to validate the origin and integrity of content to prevent misinformation.
Consumer Demand for Trusted Content
It is essential for consumers to demand verified and trustworthy content from brands, encouraging accountability and transparency in the information landscape. Blockchain and AI technologies can support the validation of content authenticity and combat misinformation. By advocating for provenance and authenticity verification, consumers can contribute to building a more trustworthy and reliable content ecosystem.
Future Prospects of Blockchain and AI
The conversation highlights the transformative potential of blockchain and AI in combating misinformation, particularly during sensitive events like elections. Emphasizing the importance of consumer demand and contribution, the integration of blockchain technology for on-chain content verification can lead to a more accountable and transparent media environment. By fostering a social contract based on authenticity and trust, blockchain and AI technologies hold the promise of creating a more reliable information ecosystem for users worldwide.
For this week’s episode, Jacquelyn interviewed Melody Hildebrandt, CTO of Fox Corporation and Mike Blank, COO at Polygon Labs.
Why these two companies? Well, Polygon Labs, the layer-2 blockchain focused on scaling Ethereum, and Fox Corporation, the well-known media conglomerate, joined forces in January to tackle deepfakes as artificial intelligence becomes more prevalent.
Fox released Verify, an open source technical protocol for media companies to register content and grant usage rights to AI platforms, while also allowing consumers to verify content through Polygon’s tech.
This episode is a part of Chain Reaction’s monthly series diving into different topics and themes in crypto. This month we’re focusing on blockchain and AI integrations.
They discuss:
The Fox and Polygon partnership
Protecting content from misuse
What role blockchain technology can play with verifying news
How deepfakes can affect the U.S. 2024 election
(0:00) Introduction
(1:58) Safeguards against AI-created content
(3:33) Blockchain could protect content creators
(9:13) Improving AI trust and transparency
(12:42) Validating and protecting intellectual property
(16:03) Verifying content authenticity on the blockchain
(25:21) Combatting misinformation
(31:25) How blockchain could help larg companies verify their content
Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts,Spotify or your favorite pod platform to keep up with the action.
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