Exploring Blockchain Solutions for Combatting Deep Fakes and AI in News Organizations

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This chapter delves into the partnership between Fox and Polygon to address the challenges of deep fakes and AI in news organizations. It discusses the significance of blockchain technology in verifying content authenticity, ensuring fair compensation for creators, and combatting the proliferation of AI-generated media manipulation. The conversation underscores the importance of trust, authenticity, and collaboration in safeguarding content and combating misinformation in the digital landscape.

For this week’s episode, Jacquelyn interviewed Melody Hildebrandt, CTO of Fox Corporation and Mike Blank, COO at Polygon Labs.

Why these two companies? Well, Polygon Labs, the layer-2 blockchain focused on scaling Ethereum, and Fox Corporation, the well-known media conglomerate, joined forces in January to tackle deepfakes as artificial intelligence becomes more prevalent.

Fox released Verify, an open source technical protocol for media companies to register content and grant usage rights to AI platforms, while also allowing consumers to verify content through Polygon’s tech.

This episode is a part of Chain Reaction’s monthly series diving into different topics and themes in crypto. This month we’re focusing on blockchain and AI integrations.

They discuss:

The Fox and Polygon partnership
Protecting content from misuse
What role blockchain technology can play with verifying news
How deepfakes can affect the U.S. 2024 election

(0:00) Introduction

(1:58) Safeguards against AI-created content

(3:33) Blockchain could protect content creators

(9:13) Improving AI trust and transparency

(12:42) Validating and protecting intellectual property

(16:03) Verifying content authenticity on the blockchain

(25:21) Combatting misinformation

(31:25) How blockchain could help larg companies verify their content

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