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How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Perpetual Traffic
Exploring Disney's Marketing Strategies for Different Customer Segments
Disney employs different marketing strategies for Disneyland and Disney World based on the customer segment they attract. While Disneyland focuses on local annual pass holders and drive-in market, Disney World targets a mix of first-time visitors and returning guests due to its vast size and offerings. Disney's approach aims for generational acquisition by continuously appealing to diverse customer segments like preschoolers, grandparents, and international markets such as Brazilians. This strategy involves distinct marketing departments within the company dedicated to understanding and targeting specific customer groups effectively.
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