Decoder with Nilay Patel cover image

How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder

Decoder with Nilay Patel

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How the Bose CEO Makes Decisions

The framework for making decisions consists of three main elements. The first element is to ensure that the right people are in the room, as great decisions are made when diverse perspectives are considered. The second element is to foster informed debate and challenge each other using facts. This allows for a comprehensive exploration of all possibilities. The third element is to make decisions with purposeful speed, understanding that drawing out the decision-making process can hinder progress. By focusing on these three elements, the CEO aims to create a culture of effective decision-making within the organization.

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