How to Maximize Algorithmic Reach: Types of Content

The best performing content is storytelling from a personal perspective, along with thought leadership, event coverage, user-generated content, third-party content, and employee branding. Consistency in sharing these types of content is key for conversion. Personal stories create high engagement, while white papers and articles have lower reach. Events provide before, during, and after opportunities for content creation. User-generated content and third-party content can generate more leads than self-promotion. Employee branding helps attract new talent.