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#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch
Marketing Made Simple
The Power of the One-Liner in Story Branding
The one-liner is a formulaic response to the question 'What do you do?', comprising articulating the customer's problem, offering a solution, and discussing the tangible results. Starting with the customer problem in the one-liner is crucial to avoid making oneself the hero of the story. By crafting the one-liner in this way, a business can effectively connect with customers and grow their business.
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