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Capture the Seducible Moments
Create a structured feedback system that captures the voice of the customer to inform messaging and service delivery. Utilize tools like Squarespace, Typeform, or Google Forms to simplify the process of gathering insights after customer interactions. Organize the collected responses into a spreadsheet to identify recurring themes, known as 'sticky voice of customer.' Incorporate probing questions into surveys, such as 'What was going on in your life that brought you here today?' to deepen understanding and relatability to customers' needs and experiences.