The Smart Passive Income Online Business and Blogging Podcast SPI 809: The Secrets behind Conversion Copywriting and Making Consistent Sales
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Aug 7, 2024 In this episode, Abi Prendergast, a specialist in conversion copywriting, shares insights on enhancing marketing effectiveness. She discusses the importance of understanding your audience's language through direct conversations and surveys. Abi highlights strategies like the Sinatra test to position products effectively, and the role of testimonials in influencing consumer decisions. The conversation also explores marketing courses without traditional testimonials by leveraging personal storytelling and the importance of authentic communication.
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Use Direct Conversations for Research
- Conduct one-on-one conversations for voice of customer research to capture authentic language and emotions.
- Use sales calls, Facebook groups, and thank you page surveys to gather deep insights into customer challenges and desires.
Customers Buy When Understood
- People buy from those who truly understand them, not just those they know, like, and trust.
- Voice of customer research helps you speak the exact language your audience uses in their inner conversations.
Prioritize Specific Emotional Phrases
- Organize customer feedback into messaging buckets by frequency and problem type.
- Prioritize specific, emotional phrases that engage and resonate deeply with your audience.