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The Importance of Focusing on the Crowd in Crowdfunding Campaigns
The speaker shares a personal anecdote about the excitement of raising money for their project. While one individual celebrated the escalating funds, another felt overwhelmed by the responsibility of delivering the product to backers. Despite the fear and uncertainty, the speaker decided to focus on scaling the pool of co-creators rather than just the funding. They emphasized the importance of the 'crowd' in crowdfunding, opting to prioritize the crowd over the funding in their campaign strategy.