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Ep 456 The Hidden Risk In Selling to Private Equity: A Cautionary Tale From Protein Bar’s Matt Matros' on How to Avoid a 7-Figure Mistake

Built to Sell Radio

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Value Your Worth Strategically

Understanding valuation is crucial for decision-making in business transactions. When a company is valued at 29 million pre-money and 44 million post-money, and you hold a significant percentage, recognizing the market value of your shares can aid in negotiating selling points. It’s often strategic to weigh immediate financial gain against long-term vision and engagement in the company. Accepting a payout that reflects part value while retaining some equity can align personal financial goals with the future growth of the company, ensuring both liquidity and ongoing involvement in the enterprise's success.

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