002 - The Coach Up: How to Set Better Goals
FAREWELL
The Power of Stretch Goals with Emergency Reserves
Ambitious goals with a small buffer, called emergency reserves, leverage behavioral science insights. Research shows that stretch goals lead to better results than easy goals, but they also pose a risk of the 'what the hell effect' when a misstep occurs. By setting stretch goals with a limited number of emergency reserves, individuals can maintain motivation and performance even in the face of setbacks. This approach yields significantly better results compared to aiming for a lower goal or pursuing the stretch goal without any buffer. It's about setting tough goals while allowing a little flexibility for unforeseen circumstances, which ultimately enhances performance and outcomes.
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