AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
Bootstrapping a Media Company in 2024 | Where It Happens with Erik Torenberg
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Creating Niche Podcast Networks for Specialized Audiences
The insight highlights the strategy of creating specialized podcast networks for niche audiences, such as CFOs, people in HR, or people in AI, rather than aiming for broad appeal. The approach aims to capitalize on the growing niche audiences, build a valuable media business, and incubate other products or invest in businesses targeting these niche audiences. Starting with podcasts is seen as a deliberate choice despite the challenges of growing a podcast, with plans to expand into other formats in the future.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode