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Why the New NBA Deal Is So Weird. Plus, How Sports Rights Actually Work.
Plain English with Derek Thompson
The Modern Landscape of Sports and Media Rights
The NFL dominates US television with 93 out of the top 100 most viewed programs being NFL games, showcasing its unparalleled popularity. Despite being the top dog in sports media, the NBA is set to sign a groundbreaking $76 billion deal, reflecting the changing dynamics in sports television. The NBA's imminent deal, even amidst declining regular season TV ratings, underscores a shift in the economics of sports media rights, raising questions about the current state of sports and TV economics in a fragmented media landscape.
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