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Hidden Brain cover image

The Curious Science of Cravings

Hidden Brain

NOTE

Cravings: The Illusion of Willpower

Distraction can serve as a helpful strategy for managing cravings, allowing individuals to shift their focus to alternative activities, such as walking or watching videos. However, cravings often persist in the background, ready to resurface. On the other hand, relying solely on willpower to resist cravings shows a high failure rate, as it places the burden of success solely on the individual's strength to say no, leading to feelings of guilt and inadequacy when cravings are eventually succumbed to.

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