Business Evolution: Live Launches, Evergreen, and High Ticket Offers

The evolution of the business involved transitioning from live launches to evergreen models, emphasizing the importance of both in the business ecosystem. The shift to evergreen allowed for restructuring and taking a sabbatical to focus on putting courses on evergreen mode. Following this, there was a pivot to high-ticket offers in 2018, introducing a high-touch coaching element and raising prices to $10,000. The business further refined its high-ticket offers and support, pioneering a method to sell high-ticket offers without sales calls, gaining significant recognition in the industry. Despite initial reluctance, the success of this approach led to teaching others through a pilot program that organically grew into the next business phase. This continuous innovation and adaptation led to multiple business models within the same category, driving growth and evolution in the business.