The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Growth marketing expert Ramli John on why you’re getting user onboarding wrong

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

NOTE

Reframing the Aha Moment

The concept of the 'aha moment' in user onboarding is often misunderstood and differs in definition across sources. To overcome this confusion, reframing it as 'value moments' where users start experiencing value upon signing up is more accurate. The misconception that the aha moment occurs after signup is debunked, as it actually involves multiple instances of realizing value throughout the user journey.

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