
Growth marketing expert Ramli John on why you’re getting user onboarding wrong
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Reframing the Aha Moment
The concept of the 'aha moment' in user onboarding is often misunderstood and differs in definition across sources. To overcome this confusion, reframing it as 'value moments' where users start experiencing value upon signing up is more accurate. The misconception that the aha moment occurs after signup is debunked, as it actually involves multiple instances of realizing value throughout the user journey.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.