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Product Led Growth and the impact on Customer Acquisition Cost
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
How to PLG Motions Impact Customer Acquisition Costs
There was a report about higher sales and marketing costs for G companies after hitting a key inflection point of around 50 million in revenue./nWhen calculating customer acquisition cost (CAC), it's important to consider the cost of acquiring each paid user rather than free users./nCAC should be recalculated after three, six, and 12 months to track organic and viral growth and assess changes in customer status./nIn a land and expand model, the distinction between 'land' (initial user) and 'expand' (subsequent users) affects CAC ratios and should be carefully considered.
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