How To Develop A Point of View For Your Company
Positioning with April Dunford
The Importance of Market Insight and Point of View in Commercial Storytelling
Insight and point of view form the cornerstone of great commercial storytelling. For 'Sampler', the insight is that traditional sampling programs focus on quantity, not impact. Sampler believes that a great sampling program creates two-way brand-consumer relationships, resulting in feedback and loyal fans. This approach has a higher ROI than simply distributing samples randomly. Articulating your market perspective and offering a unique solution are crucial in creating context for your differentiated value and helping customers understand its importance.
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