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#104 - SEO and the approaches for pursuing a strong organic growth strategy (Ben Grynol, Mike Haney, & Eli Schwartz)
LEVELS – A Whole New Level
The Impact of Product, Category, and Vertical on Growth Lever
It depends on the product, category, and vertical for the effectiveness of growth levers./nB2B companies rely on sales teams, demos, phone conversations, and trade shows to generate demand./nIn e-commerce, SEO is a powerful growth lever due to its hyper-competitive nature./nRanking high in search results is crucial for gaining visibility and driving traffic./nUnderstanding the user journey and positioning strategies accordingly is important./nSEO can be used for creating awareness, retargeting, capturing email addresses, and increasing social media followers.
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