
#137 - How to Become a True Authority With Kevin Espiritu
Authority Hacker Podcast – AI & Automation for Small biz & Marketers
Why grow beyond an Authority Site into a Face and Brand.
The podcast discusses the decision to become an authority figure in the SEO industry instead of focusing on creating more content. The host explains that putting a face to the website gives a competitive advantage because people connect with humans. The benefits include building relationships through outreach and the potential for unexpected opportunities, such as getting a book deal. The host emphasizes the importance of maintaining a respectable image in the business world.
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