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Part 4: Post Free Content | $100M Leads Book
The Game with Alex Hormozi
Two Strategies for Weaving Promotions into Content: Integrated and Intermittent
Integrating promotions into content is a balancing act. By keeping the give to ask ratio high, you can continue to grow your audience and get engaged leads. Don't ask too frequently and risk losing your audience. PS statements are highly read and effective in making asks. Another strategy is intermittent asks, where you make many give posts and occasionally promote your stuff. Short platforms are best for intermittent asks, while long platforms are better for integrations.
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