Discover the power of creating valuable free content to build a personal brand and engage audiences. Learn how to craft compelling content strategies with storytelling and attention-grabbing headlines. Explore monetization techniques that maintain audience value while scaling your reach. Gain insights into the importance of community support and outreach in entrepreneurship. Hear personal lessons from a journey of audience growth that transformed into a thriving business.
Posting free content is crucial for building an audience and getting engaged leads.
The give until they ask strategy emphasizes providing value to your audience without being overly sales-focused.
When it comes to monetizing your audience, there are two primary strategies: integrated offers and intermittent offers.
Deep dives
Importance of Posting Free Content
Posting free content is crucial for building an audience and getting engaged leads. It allows you to provide value to your audience, nurture demand, and build goodwill. By consistently posting free content, you can attract a broader audience and increase the chances of converting them into paying customers. Free content makes your advertising more effective as it helps people see the value you offer and builds trust. It may take time and effort, but posting free content is a valuable strategy for growing your business.
Give Until They Ask
The give until they ask strategy emphasizes providing value to your audience without being overly sales-focused. By prioritizing giving over asking, you build trust, goodwill, and loyalty with your audience. This approach involves continuously delivering valuable content and only making periodic asks or promotions. By adopting this strategy, you can nurture a warm audience that is engaged, interested, and more likely to respond positively to your offerings. It's important to find the right balance between giving and asking to maintain a healthy relationship with your audience.
How to Monetize Your Audience
When it comes to monetizing your audience, there are two primary strategies: integrated offers and intermittent offers. Integrated offers involve incorporating advertisements or promotions within your free content. This can be done by mentioning your products or services naturally within the content. On the other hand, intermittent offers involve making explicit promotional posts or emails after providing value through multiple give-focused content pieces. The key is to find the right balance and ensure that your offers align with the needs and interests of your audience.
Scaling Your Content Strategy
There are two main approaches to scaling your content strategy: depth and width, or width then depth. With the depth and width approach, you focus on maximizing one platform before moving on to the next. This allows you to develop a strong presence and grow your audience on each platform. On the other hand, the width then depth approach involves getting on multiple platforms early and maximizing them simultaneously. This allows you to reach a larger audience more quickly and efficiently. Both approaches have their advantages and it's important to choose the one that aligns with your goals and resources.
Lessons and Tips from Making Content
Throughout the process of creating content, several valuable lessons have been learned. These include switching from a 'how-to' approach to an 'how-I' approach, focusing on personal experiences and stories to provide value; understanding the importance of repetition and reminding your audience of important information; narrowing your content's focus to target specific audiences and topics; and recognizing the benefits of providing free content to both retaining paying customers and attracting new ones. Additionally, benchmarks and strategies for evaluating and scaling content efforts have been discussed, along with the significance of the first post and the impact of reviews and goodwill.
“Give, give, give and you will get without losing goodwill or slowing down your audience growth.” In this episode, Alex (@AlexHormozi) discusses the importance of post-free content as the cornerstone of building a personal brand and growing an engaged audience. He shares his experience of building a 5 million-person audience in 24 months and provides tips on how to create effective content units that hook, retain, and reward audience attention.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
