RV140 - Unlocking the Potential of Connected TV in B2B Advertising
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Quality and Relevance Matter in CTV Advertising
Successful CTV ad formats often mirror effective direct response style advertisements seen on streaming platforms, featuring good production quality and compelling spokesperson presence. DTC product strategies can be adapted for B2B tech through effective storytelling and customer success stories. However, investing in good audio, quick cuts, and brand-matching music overlay is crucial for success. Early-stage businesses without established marketing components or traction in performance channels are at risk of failure when venturing into CTV advertising for B2B organizations.
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