
15: A Josh Braun masterclass in bringing a completely cold prospect to a yes with Josh Braun, Founder @Josh Braun Sales Training
Revenue Champions
FOR TEA Framework for Effective Communication
The FOR TEA framework for communication consists of a Truth statement, a Question to provoke thought, Third party validation to build credibility, and a Talk to engage the recipient. The communication sequence starts with a thought-provoking question followed by credibility through third-party validation, leveraging the bandwagon effect, and ending with a soft call-to-action for further discussion. This approach aims to create concise and insightful interactions that prompt recipients to consider, engage, and respond positively.
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