1min snip

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

NOTE

Starting a Competitive Intelligence Program

To start a competitive intelligence program, begin by talking to various people within the organization to understand the direction of the industry. Gather insights on where the category is heading in the next few years. This initial step is crucial for laying the foundation of the competitive intelligence program.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode