250 - Have People Lining Up To Do Business With You — with Daniel Priestley
The Futur with Chris Do
STAY Oversubscribed. Don't turn off the engines
Maintaining business momentum is crucial for sustaining oversubscription. Successful companies identify effective strategies and consistently implement them, even when demand exceeds supply. Rolex exemplifies this by persisting with marketing efforts and brand endorsements despite having an 18-month waiting list for their products. This proactive approach prevents businesses from oscillating between oversubscription and undersubscription. Companies often falter by reducing marketing efforts after achieving a waiting list, leading to diminished demand. To avoid this, businesses should continually invest in what initially drove their success, ensuring they keep their engines running and maintain high demand.
Remember Everything You Learn from Podcasts
