
Adam Morgan on the cost of dull advertising
On Strategy Showcase
Empower Marketers with Data Insights
Empower marketers to have a different conversation by providing data on viewability and waste in digital ads. Acknowledge that a significant portion of digital ads are wasted, encouraging marketers to make informed decisions and potentially increase profits by being aware and strategic. Utilize data to support discussions with CFOs, especially when relationships are based on practical and rational aspects, ultimately transforming the marketing game.
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