Ideal Customer Profile: Temporary, Incomplete, but Binding

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An ideal customer profile (ICP) should be viewed as temporary, incomplete, and binding. This approach recognizes that ICPs are subject to change, needing flexibility to update assumptions along the way. By setting a begin and end date for focusing on an ICP, adjusting assumptions about best customers, and resisting distractions that deviate from the ICP, entrepreneurs can navigate the messy reality of business development effectively.

This week, I share my journey to finding Ideal Customer Profile — live on air. In this episode, I share my framework for determining who I will build for, market to, and sell to. I have a few candidate, and I work through my steps to find the right one for Podscan.fm.

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/finding-my-ideal-customer-profile/

The podcast episode: https://tbf.fm/episodes/311-finding-my-ideal-customer-profile

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- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw